First Western Properties faced a number of challenges with their existing website. In addition to an out-of-date, unresponsive design, they had an unnecessarily lengthy copy on most pages, and site structure that made it difficult to add pages needed for an evolving business.
To simplify the navigation and make for an ideal user experience, I looked at google analytics to see types of visitors were coming to the site and the pages they were looking at most. I then matched the visitor goals with First Western Properties’ goals to ensure the site's new structure and flow addressed the needs.
The new site was built in Wordpress utilizing photo imagery, icons and simplification of prior copy heavy pages. The first 2 images show the old website, the following images are of the new site.
Visit Site: fwp-inc.com
At First Western Properties we wanted to take our design materials to the next level with still keeping the company recognition. We achieved this by keeping the logo and brand colors the same, but introducing new fonts, layouts and patterns. This is the brochure template that is used for any commercial real estate listing the company has. The first 3 images are the template prior to the re-brand. I have also included the postcard mailer before and after.
A major accomplishment was designing the branding and identity with sophistication and complexity. While the sole graphic designer at CleanSpark I also developed all creative assets for the company.
Created cohesive branding by designing logos, branding elements, and marketing material for both web and print. Informative brochures and infographics were created to explain complex technologies in the renewable energy world.
"Tristen and I work very well together. She is honest and candid in her communication, and I appreciate that as her manager. I trust Tristen; she is patient with my ignorance of graphic design, and she always does her job thoroughly so that I can do mine. Tristen worked with a demanding team and was constantly challenged to present something that wasn't consistent with our branding and messaging. She knows when to push back and when accepting design direction will keep the project moving and ensure deadlines are met. I truly hope I have an opportunity to work with Tristen again in the future."
-Sara Lewis, Business Operations Manager
Production work: clipping product images, color correction and assisted in creating flyers for email, print and social media
Organizational work: file organizing and labeling in a shared cloud, organizing art files for others to use, active participation in a project manager program
Creative work: produce designs to meet the criteria of the company branding, learned to create new designs while using style guides to assure brand consistency, developed the ability to design artwork that can be integrated into multiple platforms and channels
"Outside of the expected learning objectives, Tristen was excellent at absorbing and learning new skills. She flowed seamlessly into our system and project manager program. When tasks were assigned to her, she completed them accurately in a timely fashion. When she needed help, she always asked and got the assistance from our team. She was able to work with our remote designers to exchange files, complete her tasks and assist others. We feel as though she was able to learn a broad range of skills that she will be able to apply in the future. Once we showed Tristen a method or shortcut, she was able to retain it and reuse it without asking again.
She was always on time, friendly and always courteous to her fellow team members. She was pleasant to work with, we wished we had more time with her. Having her in to assist in our design needs was essential and the tasks she completed were useful to Valken Sports.
We feel we treated her as an equal and gave her tasks that she could learn from and actually contribute. The work environment allowed Tristen to put a focus on creative and other times putting a focus on being productive to get a task done. Valken Sports was satisfied with Tristen Click. If she pursues Graphic Design, given the demands of our company at the time, we would be interested in her as an employee. We will also give a recommendation should she choose another industry in the field of Graphic Design."
-Rusty Glaze, Marketing Director
Freelance client requested promotional items for upcoming event with just 2 days to complete. The goal was brand consistency, and to represent important information in a visually interesting way.
GameChangers goal is to maximize benefit to people and the planet.
For the Sävo logo, I began by researching the snack bar market and knew I wanted to stay away from earth tones and leaves. Since this bar is so unique, I wanted the packaging to say that on its own. I started by sketching the word Sävo and found that in all capital letters the A and the V were very similar. I had an idea about representing the food pyramid by triangles, so it occurred to me to replace the A and V with triangles and the letterforms became very interesting. Closed triangles were difficult to read so I adjusted the forms to be clearer to read Sävo easier. Next I stacked the type creating the final logo mark. I wanted to choose colors that were bold yet still said savory. The final colors are brighter than most of the competition on the shelf.
After creating the logo, the Sävo brand was expanded into packaging for the three bars. Since I had stacked type in the logo, I decided to continue playing with typography and created a message that explained what was different and special about the Sävo bars. Interesting typography draws customers’ eyes in and makes them want to read about what they are purchasing. Since the idea for the logo came mainly from the interesting shape of the A and V, I created a pattern from the letterforms that is used throughout the packaging. I chose different colors to represent each bar: burnt orange for tomato + basil, dark turquoise for jalapeno + cilantro, and purple for rosemary + chive, this way consumers can clearly see a flavor difference. In the bar packaging there is a die cut in the letter O of the logo to show part of the bar as well as the backside being completely see through. Since the ingredients of these bars are so important I wanted them to be visible in a creative way. Packaging for the larger box includes the logo, stacked typography and the pattern.
A responsive website was created for Sävo foods. The same colors were used from the brand extension and packaging to show brand relationship. I think an important part of the Sävo bars is how great they taste and that they can be eaten on the go. Showing images of people enjoying the bar and their environment is a great way to show this. Again the stacked typography explaining the bar is utilized, as well as other messages in the same style, which could become a theme on different pages. The website shows the 3 current bars in their packaging as well as a unwrapped bar to show the appealing ingredients.
Assisted LocationSmart on developing assets for their new website, rebranding white papers and infographics. Took corporate head shots of executive team for website.
For this project I was given a country to research, then chose a souvenir item that represented that country. I was given Austria and started my research by creating a moodboard. The item I chose to package is was an Austrian beer stein. Next I started to work on my logotype, I wanted it to be very geometric and represent a modern look of Austria. So I searched for uniques typefaces to represent this and chose the typeface they use on their road signage for other information on the packaging. Overall the packaging was kept clean and simple to balance the ornate object.
This branding project was an originial restaurant idea and was inspired by a passion for the food industry. The design began with creating with an overall theme and concept. After deciding the restaurant would have a sailor theme, the name Anchored fit the environment best. After finalizing the logo I continued to use the style achieved to translate into the food menu, beer menu, beer bottle label and environmental images.
For this series, I explored long exposure night photography by highlighting beautiful parts of the city of San Diego.